Free Performance Marketing Tool
Ad Character Counter
for Every Platform
Paste your ad copy below and instantly check character limits for Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads & X (Twitter) Ads. Stay within spec, ship faster — no signup needed.
Google Headline: 30Meta Primary: 125TikTok Ad Text: 100LinkedIn Intro: 150X Tweet: 280
Quick Tips for Ad Copy
TIP 01
Front-Load Value
Put your strongest keyword or benefit in the first 5 words. Most ad formats truncate after the visible limit.
TIP 02
Use All Variations
Google RSAs support up to 15 headlines. Fill at least 10 for better auction performance and learning signals.
TIP 03
Test Lengths
Short punchy copy wins on TikTok. Longer, benefit-driven copy often performs better on LinkedIn and Meta lead gen.
TIP 04
Mind the Truncation
Meta shows ~125 chars before See More. LinkedIn truncates at ~150 chars. Write for the visible portion first.
Character Limit Quick Reference
| Platform | Field | Limit | Notes |
|---|---|---|---|
| Google Ads | Headline | 30 | RSA: up to 15 |
| Google Ads | Description | 90 | RSA: up to 4 |
| Google Ads | Display Path | 15 | 2 paths |
| Meta Ads | Primary Text | 125 | Recommended (1024 max) |
| Meta Ads | Headline | 40 | Up to 5 |
| TikTok Ads | Ad Text | 100 | In-feed ads |
| TikTok Ads | Spark Ad Caption | 150 | Organic boosted |
| LinkedIn Ads | Intro Text | 150 | Recommended (600 max) |
| LinkedIn Ads | Headline | 70 | Recommended (200 max) |
| X Ads | Tweet Copy | 280 | Promoted tweets |
| X Ads | Card Title | 70 | Website & App cards |
Frequently Asked Questions
What is the Google Ads headline character limit?
Google Ads headlines have a 30-character limit. Responsive search ads support up to 15 headlines. Long headlines allow up to 90 characters.
What is the Meta Ads primary text character limit?
Meta recommends keeping primary text under 125 characters. The technical maximum is 1,024 characters, but text beyond 125 is hidden behind See More on most placements.
What is the TikTok ad text character limit?
TikTok in-feed ad text allows up to 100 characters. Spark Ad captions support up to 150 characters. Brand names are limited to 20 characters.
What is the LinkedIn Ads headline character limit?
LinkedIn recommends keeping headlines under 70 characters (200 max). Intro text recommended under 150 characters with a 600-character maximum.
Does this tool save my ad copy?
No. Everything runs entirely in your browser. Nothing is sent to any server, stored, or tracked.
Can I use this on mobile?
Yes - the tool is fully responsive and works on any modern browser, desktop or mobile.