JJ's Performance Marketer
Portfolio.
I'm JJ, a performance marketer portfolio showcases B2B ABM and B2C campaigns across SaaS, Banking, Automotive and FMCG in APAC, the US and EMEA. I turn media spend into measurable pipeline through Google SEM, ABM platforms and paid social.
Performance Marketer Portfolio Results.
This performance marketer portfolio highlights 5+ years of measurable, business-moving outcomes across sectors and markets.
Work That Moved Numbers.
Real campaigns, real constraints, and real results from a performance marketer portfolio built around commercial impact.
A global SaaS product and home insurance brand needed to break into the competitive US market with consistent, high-quality lead volume — while maintaining efficiency across EMEA simultaneously. The pipeline was underperforming against aggressive ACV targets.
Designed and executed full-funnel performance marketing strategies for the US market — owning media planning, campaign architecture, and platform execution across Google and Meta. Built conversion tracking via GA4, analysed multi-touch paths, and continuously optimised toward pipeline contribution.
A major banking client was struggling with low credit card approval rates from paid campaigns. Separately, an automotive brand with low market share needed volume fast in a highly competitive SEA landscape.
Audited the full campaign-to-approval funnel, restructured targeting to attract high-intent applicants. A/B tested ad creative, landing page variants, and bidding strategies. For automotive: deployed PMAX campaigns with AI-optimised asset groups, leveraged GTM data signals and attacked CPL through aggressive bid iteration.
Multiple ad accounts were flying blind — campaigns ran without reliable conversion data, making optimisation guesswork. Landing pages were underperforming with no structured approach to testing.
Implemented full e-commerce customer journey tracking via GTM — add-to-cart, initiate checkout, and purchase events. Ran structured A/B tests across ad creative and landing page variants. Collaborated with creative teams to align copy and design with performance data.
Three distinct brands needed to grow their digital presence across five English-speaking markets simultaneously — with limited budgets and no centralised data infrastructure. Each required SEO, SEM and email working together as a system, not siloed channels.
Built out Google Ads SEM campaigns from scratch — keyword research, quality score optimisation, and continuous bid management. Ran on-page SEO with rank tracking via SERPRobot and keyphrase clustering. Managed EDM campaigns in Klaviyo. Implemented GTM and Google Analytics across all five markets.
Performance Marketer Portfolio Skills.
A full-stack toolkit featured in this performance marketer portfolio, built across global campaigns, enterprise platforms, and data-driven optimisation.
Performance Marketer Portfolio Certifications.
Certified across Google, Meta, and IBM — validating expertise in every layer of the performance marketing stack.
About This Performance Marketer Portfolio.
A personal portfolio presentation of the original profile content — not a SaaS company page.
I'm JJ — a results-driven performance marketer with 5+ years of experience in B2B ABM and B2C marketing across SaaS, Banking, Automotive and FMCG sectors in SEA, EMEA and North America.
Skilled in consumer insights, market trends, and data analytics to deliver measurable results. Proficient in Google, Meta and all major ad platforms.
Member of the Australian Marketing Institute, currently available and ready to make an impact.
Open to opportunities, collaboration, and performance marketing work across growth, media, and analytics.
Tools Built for
Real Work.
Ad Character Counter
Paste your ad copy and instantly check character counts against Google Ads, Meta Ads, and TikTok Ads limits — per field, per platform, in real time. No guessing, no rejected submissions.
Campaign Naming Convention Generator
Generate structured, consistent campaign names for Google, Meta, TikTok and more — in bulk. 5 naming formats, CSV export, inline editing.
Keyword Match Type Formatter
Paste a keyword list and convert it to broad, phrase, and exact match formats instantly. Bulk export to CSV or copy for Google Ads Editor.
Watermark Forge
Add text or logo watermarks to marketing images and ad creative directly in your browser. Adjustable opacity, position, size. Images never uploaded to any server.
Instagram Image Resizer
Resize any image to correct Instagram dimensions instantly — square posts, portrait, landscape, stories, reels, and carousel ads. Download ready-to-upload files.