Yap
Jia Jie.

Available for opportunities LinkedIn ↗ Download CV
Impact Executive Highlights
Stack Channel Expertise
🔵
Google Ads
Search · Display · YouTube · PMAX
🔷
Meta
Facebook · Instagram · Advantage+
🟡
CM360
Campaign Manager · Cross-channel
📊
GA4
Advanced event modeling · Attribution
🏷️
Google Tag Manager
Tracking architecture · GTM builds
📈
Looker Studio
Executive reporting dashboards
Capabilities Core Strategic Skills
Acquisition Strategy
  • Multi-market campaign leadership (US, EMEA, SEA, ANZ)
  • Revenue-aligned budget allocation
  • Full-funnel performance architecture
  • Performance forecasting & scenario modeling
Analytics & Infrastructure
  • GA4 advanced event modeling & attribution
  • Google Tag Manager tracking builds
  • Looker Studio executive dashboards
  • CRO frameworks & experimentation
Leadership & Reporting
  • Revenue-first decision making
  • Large budget management across global markets
  • Executive stakeholder communication
  • Proficient in tracking & MarTech stacks
Channel Orchestration
  • Cross-channel campaign orchestration
  • AI-powered campaign management (PMAX)
  • Audience segmentation & intent modeling
  • Structured A/B testing for media & creatives

Revenue-driven.
Cross-market.
Full-funnel.

Open to senior performance marketing roles and consulting engagements. Let's talk →