B2B Performance
Marketer
Australia
Account-based marketing and paid media for SaaS, tech, and enterprise businesses in Australia. Pipeline-focused strategy, not vanity metrics. 8-figure USD ACV generated on record.
B2B Performance Marketing Services for Australian Businesses
Paid media strategy built for Australian B2B — where the sales cycle is long, the buyer is sophisticated, and every lead must contribute to pipeline.
Account-based marketing across paid channels for Australian B2B businesses — defining target accounts, building AU audience lists, and personalised messaging across the funnel.
Pipeline-focused Google Ads and Meta Ads for Australian SaaS products — designed to attract high-intent AU buyers, not just form fills.
Full funnel tracking from first touch to closed revenue — using GA4, CRM data, and UTM frameworks to attribute Australian pipeline to the right campaigns.
Top-of-funnel content amplification, retargeting, and nurture sequences keeping your brand in front of Australian decision-makers throughout long B2B sales cycles.
B2B campaign management for Australian businesses expanding into US, SEA, and EMEA — or global businesses targeting the Australian market.
Looker Studio dashboards connecting AU paid media spend to MQL, SQL, and ACV — giving your Australian team and leadership clear ROI visibility.
Why Australian B2B Paid Media Needs a Specialist Approach
B2B purchasing decisions in Australia typically take 3–12 months. Your paid media strategy needs to support awareness, consideration, and decision stages — not just bottom-of-funnel lead capture.
Generating 500 Australian leads means nothing if none match your ICP. ABM-informed paid media drives fewer, better leads that convert to Australian pipeline and revenue.
I've generated 8 figures in USD annual contract value through performance marketing for a global SaaS product — including APAC markets with Australian business targets.
Australian B2B buyers are reached across Google Search, Meta audience targeting, and YouTube. I build strategies that work across all channels simultaneously.
Real B2B Results — Australian & Global
My B2B Performance Marketing Process for Australian Businesses
ICP & Audit
Define your Australian ideal customer profile, review existing campaigns, and identify targeting and message match gaps for the AU B2B market.
AU ABM Strategy
Account list development for Australian targets, audience build, channel selection, and messaging framework for each AU B2B funnel stage.
Launch
Campaign setup, UTM framework, GA4 + CRM integration, and pipeline attribution configuration for Australian business tracking.
Optimise
Weekly AU pipeline reporting, lead quality feedback loops, creative testing, and quarterly B2B strategy reviews.
Freelance B2B Performance Marketing Available Across Australia
Based in Australia on Working Holiday Visa 462. Available immediately to all Australian businesses — remote or in-person across every major city.
Get a Free B2B Paid Media Audit for Your Australian Business
I'll review your current B2B paid media strategy at no cost — identifying ICP targeting gaps, attribution issues, and funnel-stage coverage for the Australian market.
B2B Performance Marketer Australia — Frequently Asked Questions
ABM is a strategy where you identify specific target accounts (Australian companies) and run paid media campaigns designed to reach decision-makers at those businesses. It's used by Australian SaaS and enterprise companies with a defined ICP and a need for quality over volume.
My B2B experience includes SaaS (global product, APAC and US market focus), Banking and Financial Services (Australian credit card and lending), Home Insurance (US market), and multi-vertical agency work at Publicis Groupe across SEA markets that are comparable to Australian B2B dynamics.
Yes. Meta's detailed targeting and custom audience capabilities allow B2B campaigns targeting specific job functions, industries, and company sizes — effective for Australian B2B businesses when combined with a Google Search strategy for demand capture.
I use UTM tracking + GA4 + CRM data to attribute Australian pipeline and ACV back to specific campaigns. The goal is to answer: which AU campaigns are generating qualified pipeline that closes? — not just which generate leads.
Australian B2B buying cycles are long. Expect 60–90 days before seeing meaningful pipeline impact. However, leading indicators (MQL volume, CPL, ICP match rate for AU targets) are visible within 30 days and used to optimise early.