Freelance Paid
Media Specialist
Australia
Full cross-channel paid media management across Google, Meta, Display, Video, and PMAX for Australian businesses — and AU companies expanding into US, SEA and EMEA markets.
Cross-Channel Paid Media Services for Australian Businesses
End-to-end paid media management for Australian businesses — strategy, execution, tracking, and reporting across every major channel.
Google Ads Search campaigns targeting Australian high-intent audiences — keyword strategy, ad copy in Australian English, Quality Score optimisation, and smart bidding.
Facebook and Instagram Ads targeting Australian consumers — audience strategy, creative direction, and full-funnel campaign management for AU lead gen and eCommerce.
Google Display Network campaigns targeting Australian audiences — remarketing, prospecting, creative specs, and placement optimisation for Australian brand and performance goals.
YouTube and Meta video campaigns for Australian audiences — hook strategy, view-through attribution, and placement selection based on Australian campaign objectives and CPM benchmarks.
PMAX campaign setup with Australian audience signals, asset groups in AU English, and budget allocation — leveraging Google's AI across all AU Google channels simultaneously.
Unified Looker Studio dashboard connecting Google Ads, Meta Ads, GA4, and Search Console — one view of all paid media performance for your Australian business.
Why Cross-Channel Paid Media Needs One Australian Specialist
Google Search, Meta, display, and YouTube all influence each other in the AU market. A specialist managing all channels makes decisions that account for the full Australian media picture.
I managed cross-channel campaigns at Publicis Groupe SEA — one of the world's largest agencies — across Social, Search, Display, Video, and PMAX simultaneously for major brands.
Generated 8 figures in USD ACV through cross-channel performance marketing across AU, US, EMEA, and SEA — adapting strategy to each market's AU-relevant platform dynamics.
No coordination overhead between multiple Australian agencies or specialists. One senior person manages the full paid media mix with a complete cross-channel view.
Real Cross-Channel Results — Australian & Global
My Cross-Channel Paid Media Process — Australia
AU Audit
Review of all active paid channels for your Australian business — Google, Meta, and others — identifying gaps, overlap, and budget inefficiencies.
AU Strategy
Channel mix recommendation for the Australian market, budget allocation, audience strategy, and funnel coverage plan — documented before execution.
Launch
Campaign setup across all AU channels, GTM tracking, conversion events, and Looker Studio dashboard configuration.
Optimise & Report
Weekly cross-channel AU performance analysis, budget reallocation, creative testing, and monthly strategy reviews.
Freelance Paid Media Management Available Across Australia
Based in Australia on Working Holiday Visa 462. Available immediately to all Australian businesses — remote or in-person across every major city.
Get a Free Cross-Channel Paid Media Audit — Australia
I'll review your full Australian paid media mix at no cost — identifying channel gaps, budget inefficiencies, and cross-channel attribution issues.
Freelance Paid Media Specialist Australia — Frequently Asked Questions
I manage Google Ads (Search, Shopping, Display, Video, Performance Max), Meta Ads (Facebook and Instagram targeting Australian audiences), and programmatic display via CM360. I can also advise on LinkedIn Ads strategy for Australian B2B campaigns.
Yes. I have direct experience running Australian business campaigns in the US (SaaS and Home Insurance), Europe and Middle East (EMEA), and South East Asia at Publicis Groupe. I adapt strategy to each market's platform behaviours while maintaining AU business reporting.
Performance Max is Google's AI-driven campaign type that serves ads across Search, Display, YouTube, Gmail, and Maps simultaneously — all from one campaign. For Australian businesses, it works best when you provide strong creative assets in Australian English and sufficient conversion data from your AU market.
I start every engagement with an audit of existing Australian campaigns — setting proper exclusions, audience overlap analysis, and UTM attribution to ensure new channels are incremental to your AU performance, not cannibalising it.
You'll receive a weekly Looker Studio dashboard showing AU performance across all paid channels — impressions, clicks, CPL, ROAS, and conversion paths — plus a monthly strategy review with Australian market-specific recommendations.