GA4 & Looker
Studio
Freelancer AU
Expert GA4 setup, GTM event tracking, and Looker Studio dashboards for Australian businesses. Understand your full conversion path, attribute revenue correctly, and make data-driven marketing decisions.
GA4 & Analytics Services for Australian Businesses
From GA4 migration and GTM setup through to custom Looker Studio dashboards — get tracking data you can trust for your Australian paid media campaigns.
Full GA4 property configuration for Australian businesses — data streams, goals, events, user properties, and cross-domain tracking. Clean migration from Universal Analytics.
Tag Manager setup for eCommerce events (add-to-cart, initiate checkout, purchase), lead form submissions, scroll depth, and custom Australian website interactions.
Custom Looker Studio dashboards connecting GA4, Google Ads, Meta Ads, and Search Console — one view of all your Australian campaign performance.
Understanding which Australian channels, campaigns, and touchpoints are driving conversions — and how to attribute credit accurately across a multi-channel customer journey.
Audit of existing GA4 or UA setup to identify missing events, duplicate transactions, incorrect filters, and attribution gaps that are distorting your Australian campaign data.
Weekly or monthly reporting tailored to your KPIs — CPL, ROAS, LTV, funnel drop-off — benchmarked against Australian digital marketing industry averages.
Why Proper Analytics Matters More Than Ever for Australian Businesses
If your Australian business is still relying on UA data for decisions, you're flying blind. GA4 requires intentional setup — auto-migration leaves most accounts with critical gaps.
GA4 and GTM implementations for Australian businesses need to account for the Privacy Act 1988 and upcoming reforms. I ensure your tracking setup is compliant with AU privacy requirements.
Every performance marketing decision — bid strategy, budget allocation, channel mix — is only as good as the data behind it. Bad Australian tracking = bad campaign decisions.
Platform-reported numbers (Meta, Google) are always biased upward. GTM + GA4 + Looker Studio gives Australian marketers a neutral, cross-platform view of what's actually working.
What Clean Australian Analytics Unlocks
My GA4 Analytics Setup Process
Free AU Audit
Review of your existing GA4/GTM setup — identifying gaps, misfires, and missing events against Australian best practices.
Plan
Event taxonomy, GTM tag structure, dashboard KPIs, and data layer requirements — documented before any implementation begins.
Implement
GTM tags, GA4 events, Australian eCommerce tracking, cross-domain setup, and Looker Studio data connections.
Report
Weekly Looker Studio dashboard delivery and monthly data review to catch any tracking drift, new gaps, or AU Privacy Act implications.
Freelance GA4 & Analytics Available Across Australia
Based in Australia on Working Holiday Visa 462. Available immediately to all Australian businesses — remote or in-person across every major city.
Get a Free Analytics Audit for Your Australian Business
I'll review your GA4 and GTM setup at no cost — identifying tracking gaps, missing events, and attribution issues affecting your Australian campaigns.
GA4 & Analytics Freelancer Australia — Frequently Asked Questions
Yes — Universal Analytics stopped processing data in July 2023. All Australian businesses running paid media need a properly configured GA4 property to make informed marketing decisions.
GA4 can be configured to comply with the Australian Privacy Act 1988, including data retention settings, IP anonymisation, and consent mode for Australian users. I implement these settings as standard for all Australian clients.
In most cases, yes. Google Tag Manager allows tracking implementation without code changes to your Australian website. In some cases (custom data layer events for eCommerce), minor developer support may be needed — I'll scope this clearly upfront.
Looker Studio is Google's free data visualisation tool that connects to GA4, Google Ads, Meta Ads, and other sources. For Australian businesses running paid media across multiple platforms, it provides a single live dashboard that replaces hours of manual weekly reporting.
A standard GA4 + GTM setup (with eCommerce tracking and a Looker Studio dashboard) typically takes 1–2 weeks for an Australian business website. A full audit of an existing Australian account takes 3–5 business days.