Before You Begin
Terms of Use
Purpose

This tool is provided by JJ Lab for informational and diagnostic purposes only. It diagnoses top-of-funnel (awareness & attention) and mid-funnel (consideration & intent) performance — it is not a substitute for professional marketing or business advice.

No Guarantees

All outputs, diagnoses, and AI-generated analysis are estimates based on the inputs you provide. JJ Lab makes no warranties regarding accuracy or fitness. Actual performance may vary.

Data & Privacy

No data you enter is saved, logged, or stored. All calculations run entirely in your browser. AI requests are stateless — your inputs are sent to generate a response and are not retained.

Limitation of Liability

JJ Lab shall not be held liable for any direct or indirect damages arising from use of this tool. Always validate insights independently before making business decisions.

JJ Lab · Top & Mid Funnel Diagnostic · Effective 2025
⚠ Verify insights independently before making decisions — AI analysis guides thinking, not replaces validation.  ·  🔒 No data saved. All inputs run in-browser.
Performance Intelligence Lab

Top & Mid
Funnel Diagnostic

Diagnose awareness, attention, engagement and consideration stages independently. Get a precise, operator-grade breakdown of where your upper funnel is leaking — and where intent is stalling before conversion.

JJ Lab AI  ·  Dual-Stage Analysis  ·  Instant Intelligence
// Top Funnel — Awareness & Attention Inputs

Metrics that govern how well you capture attention in the feed, the quality of your creative signal, and the efficiency of your media buying at the top of the funnel.

Healthy CTR ≥ 1.5%
Strong Hook Rate ≥ 30%
Thumb-Stop Ratio ≥ 25%
Healthy CPM Range $8–$20
Freq. Threshold ≤ 3.5
$
Required · Must be greater than 0
%
Required · Must be 0–100
%
Required · Must be 0–100
%
Required · Must be 0–100
Must be 0–50 if provided
$
Must be greater than 0 if provided
// Mid Funnel — Consideration & Intent Inputs

Metrics that reveal how effectively you convert attention into interest, intent and micro-conversions — the bridge between click and purchase decision.

Healthy LPV Rate ≥ 60%
Scroll Depth Target ≥ 50%
Add-to-Cart Rate ≥ 8%
Checkout Init. ≥ 5%
Time on Page ≥ 60s
%
Required · Must be 0–100
%
Required · Must be 0–100
%
Required · Must be 0–100
%
Required · Must be 0–100
s
Must be greater than 0 if provided
%
Must be 0–100 if provided
Top Funnel — Signal Summary
Creative Strength Score
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Hook Rate × CTR Signal
Media Efficiency Score
—
—
CPM × Frequency Signal
Top Funnel Primary Leak
Top Funnel Health Monitor
Top Funnel Stage Flow
Mid Funnel — Engagement Summary
Page Engagement Score
—
—
LPV × Scroll × Time Signal
Intent Progression Score
—
—
ATC × Checkout Init. Signal
Mid Funnel Primary Leak
Mid Funnel Health Monitor
Mid Funnel Stage Flow
Full Funnel — Signal Overview
📡 Top Funnel AWARENESS
🎯 Mid Funnel CONSIDERATION
Full Funnel Health Monitor
Full Funnel Stage Flow
JJ Lab · Performance Intelligence · heyitsjj.site